How to customize your Linkedin URL

By Debra Manente

The most frequent question people have at our popular LinkedIn workshops is always, ‘How do I change my LinkedIn URL?’

Without changing your URL, LinkedIn assigns a series of numbers which can be hard to remember, however, your URL can be customized.  By doing this, your URL becomes more visually appealing and can then be used on your resume, business cards, or email signature. 

Your custom URL can contain between 5-30 letter and numbers and be as simple as your name, or your “brand.” However, LinkedIn will not allow the use of spaces, symbols, or special characters. If you decide to change your URL, remember to always choose a URL that reflects professionalism. If your name is John Smith and John Smith is already being used, you may opt to use your middle initial or a combination of your first/last initial and then your first/last name.  Whatever you chose, keep it professional because everyone in your network will see it. 

Keep in mind that some URLs may be unavailable, as each URL is offered on a first come, first served basis.  If a member uses a URL and then changes it, the URL they first chose will be unavailable for use by another member for several months.  Also, if you change your URL more than three times in six months, you will have to wait another six months before you can change it again.  Therefore, you may want to sit with a pad and pen and jot down possible combinations in the instance your name is already being used. 

Once you decide which version of your name you want to go with, the steps to change the URL are as follows:

1.       Move your cursor over Profile at the top of your homepage and select Edit Profile.

2.       Below your picture, there will be a Linkedin URL. It will look something like this: www.linkedin.com/in/yourname.......

3.       Click the word Edit next to that URL.

4.       In the Your public profile URL box in the bottom right, click "Customize your public profile URL.”

5.       Type your name, or whatever you want the last part of your new custom URL to be, in that text box.

6.       Remember to click Set Custom URL.

You have now customized your LinkedIn URL.  If you go back and click on Profile, at the top of your homepage, you will notice your new URL below your picture.  It’s that easy.   

By customizing your URL, you have now taken control of another part of your “online brand;” along with demonstrating your savvy technical skills. Now you are ready to network with people and add your URL to your resume, business card, or any social media platform you use.

Good luck and let us know how customizing your URL has made a difference!

How to make a lasting impression on that initial job interview

 by Debra Manente

Let’s face it; an initial interview is not likely to get you the job. But, it is an essential first step. When you go for a job interview, your goal is to make them like you, and want to talk to you more. In this day and age, it’s rare for applicants to get offers during the first interview. Therefore, you always want to make a lasting impression and leave them wanting more – make them want to talk to you again. Here are some simple things that can create a better first impression and help you reach that goal.

Dress for success

You never get a second chance to make a good first impression so you always want to look the part. According to Forbes Magazine, most interviewers have their minds made up within the first seven seconds on whether or not they would hire a person. Therefore, you want to always look professional. To begin, your clothes must be clean, pressed, and shoes should look polished. To get a better idea of what you should, and shouldn’t wear, check out our Pinterest pin board. It is full of ideas on how you should dress for a job interview, and ways to avoid looking unprofessional.

Tell them your value proposition

If you say you have the skills you know they are looking for, you must be able to talk about those skills and provide concrete examples of things you’ve accomplished that will benefit the company. This is what we call your Value Proposition. In other words, how your qualifications meet the employer’s needs and can help them achieve their goals. If they say they need someone who feels comfortable using Microsoft Office applications, you want to relay to them that you’ve utilized Outlook, Excel, and Word during an internship or previous job, for example, or that you clocked hundreds of hours writing research papers while utilizing Word and Excel in college. Give them examples of what you have done and how it relates to what you can do for them. You want them to visualize you working in that position. Build a picture that demonstrates how you will get the job done.

Be aware of your non-verbal communication

Studies show that non-verbal communication makes up for 90% of the message. Therefore, you always need to be aware of your posture and eye contact. A lack of eye contact shows a lack of interest. Also, it’s best to practice your handshake. A limp, clammy handshake will not showcase you as a strong capable employee. You want your handshake to be confident and firm; but not bone crushing. Holding their grip for 2 to 3 seconds while looking them in the eye with a confident smile is sufficient and demonstrates that you are capable, personable and trustworthy.
 

Show enthusiasm for the position.

No one wants to hire someone who isn’t passionate about the work they do. This means asking thoughtful questions to get an idea of what the company is truly like. At the end of the interview, when they ask if you have questions, never say no. By having five to seven questions prepared, it shows that you are excited to find the right fit for not just them, but for yourself. Not only are you letting them interview you, but you are interviewing them to see if you would even want to work in their environment. Showing that you have a genuine interest in the position—whether or not it is the right position for you—proves that you did your homework and that you take your career seriously.

In the end, your goal is to make them like you, envision you doing what it is they are looking to accomplish, and want to talk to you more. By being aware of these simple ideas, you can create a lasting impression and increase the chance of being called back for a second, or third, interview.

 

Good luck and let me know how these ideas have worked for you.